Substitute Fonts

Our official fonts are Gotham and Mercury, but if you don’t have those fonts on your computer, you may substitute Arial or Calibri for Gotham and Georgia for Mercury.

Gotham

We use Gotham and Gotham Narrow as our primary font. It is modern, crisp and gets to the point.

Gotham, designed by Tobias Frere-Jones in 2000, has become a stalwart of typographic communication in the first decades of this century, and has been our house typeface for a long time. Its letterforms are inspired by architectural signage designed in the mid-century.

Mercury

Mercury is our secondary font and is mainly used as an accent or as body text in The Flame magazine.

Mercury is the product of nine years’ research and development and part of a family of high-performance text faces designed to thrive under the most adverse conditions. Designed by Jonathan Hoefler and Tobias Frere-Jones in 1997 it has a sophisticated, mature and academic character which is well suited to our institution.

Typographic Breakdown
Heading One

Mercury Text Roman 50pt

Heading Two

Mercury Text Roman 34pt

Heading Three

Gotham Narrow Book 26pt

Heading Four

Gotham Narrow Book 20pt

Heading Five
Gotham Medium 14pt
Heading Six
Gotham Medium 12pt
Large Body Text

Gotham Narrow Book 26pt. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip.

Body Text

Gotham Narrow Book 18pt. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut.

Body Text Alt

Mercury Text Roman 20pt. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut.

Caption

Gotham Narrow Book 12pt. Lorem ipsum dolor sit amet, consectetur adipiscing elit.